Constraints
- Pre-launch brand with limited room for visual drift
- Needed investor and early-customer presentation assets at the same time
- Commerce hierarchy had to feel premium without becoming abstract
Lifestyle commerce brand
Matcha Time
The brand needed a storefront that could feel premium before launch, but the shopping flow and merchandising logic were still too loose to support that impression.
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Matcha Time
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Outcome
Launch-ready storefront direction, stronger merchandising hierarchy, and a clear path from product discovery to purchase intent.
Delivery scope
- Storefront direction and key commerce screens
- Merchandising hierarchy and launch-facing visual system
- Investor and early-customer presentation assets
Challenge
No clear direction to show investors
The brand was pre-launch with investor conversations already in motion, but there was no clear storefront direction to show them. The shopping flow had gaps: product hierarchy was undefined, the path from discovery to purchase wasn't committed, and the visual language couldn't yet carry the premium positioning the brand was promising.
- Merchandising logic was incomplete: no clear product hierarchy for first-time visitors
- Shopping flow had multiple ambiguous branch points with no single committed buyer journey
- Investor-ready launch assets were needed at the same time as the storefront work
Strategy
- Reframed the storefront around stronger product discovery and calmer visual hierarchy
- Connected merchandising blocks to a more intentional buyer journey
- Built launch presentation scenes so the same system could support sales and rollout conversations
Outcomes
- 3 hero storefront concepts delivered within one design sprint
- 8 merchandising blocks defined: product discovery to purchase intent as a single committed hierarchy
- Launch deck assets prepared without a separate presentation engagement
- Single buyer journey established, replacing the branching flow
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